Monday, September 3, 2007

Target

Who's who at Target and what's their profile?
Target is a chain of discount department stores that carries clothing, shoes, jewelry, drugstore products, bed and bath items, kitchen supplies, sporting goods, toys, automotive supplies and a limited number of grocery items. They differentiate themselves from competitors like Walmart and K-Mart by offering more upscale and trendy products at low cost. They tend to attract younger customers than their competitors because they have many exclusive deals with various designers, including Isaac Mizrahi, Mossimo, Merona, Cherokee, Libertine, Xhiliration, Swiss Gear, etc.

Why should I care?
Places like Target make designer clothing affordable and accessible. As part of the urban sprawl that we call shopping, Target stores at least don't sell tobacco or fire arms, and try to focus on selling higher-end products at low prices, rather than cheap merchandise at discount prices.

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