Droog Research

Droog seems a lot like Ikea products to me. Scandinavian, different, useful, and stylish in their simplicity. But there are so many random products that I still don't get a total sense of what Droog really is. The design of their pictures featuring their various products seem so cutely contrived.....white on white, Asians in strange poses, etc. Different definitely. But weird! And the whole concept of Droog seems awfully contrived to me - like they invented a market and then made it an exclusive club. Almost like creating a mentality to market their invention. They claim to not be interested in production or profit but I'm suspicious.