For its 2007 line, MGX managing art director Naomi Kaempfer asked four designers to create an object around the theme of "Private" that challenges the company's production capabilities:
1. Detail.MGX - Dan Yeffet
2. Damned Lampshade - Luc Merx
3. Especially For You - Amanda Levete
4. Download - Ross Lovegrove
These are all remarkable pieces, especially the damned lampshade! (love saying that) The fingerprint lampshade is whimsical and at first glance appears to be an animal print (zebra?) but ends up surprising the viewer.
The damned lampshade is a throwback to classical times, while the Especially for You bowl is totally modernistic/futuristic (and I would never have known it was a bowl if the article hadn't told me).
Probably the least interesting piece to me was the Download pen, but eye-catching nonetheless.
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